How to Find Hashtags with Intention

How to Find Hashtags with Intention

One of the top questions I get about Instagram is, “How do I find good hashtags?”. Although it’s pretty unanimous that we all need to use them, I feel like there’s a lot of confusion about the purpose of hashtags. I struggled to figure them out until about a year and a half ago when I cracked the code!

In my InstaMistick system, I teach my clients that hashtags are not only a way to get them discovered by potential followers and customers, but they are also a way for them to find people who are passionate about their topic.

I can’t say it enough: social media is social! And your hashtag strategy should be a 2-way street. To grow my following, I have spent way more time interacting with others than I have spent publishing my own posts. It’s really important to step outside of your bubble to connect with other people. Not only have I used this strategy to grow my account to over 20,000 followers, but its helped me form business relationships and a support system of super fans for my brand.

To find quality hashtags it all comes down to intention. What is the goal of your account? Do you want to appeal to a local-only audience, draw attention from fashion bloggers or catch the eye of photography enthusiasts? Clearly define the purpose of your account and it will make it easier to find engaging hashtags. If you haven’t read my article about setting the focus of your brand on Instagram, please go back and check it out because it will help you set a strong foundation.

The Best Places To Look For Great Hashtags

Once you have your focus and your intention set, start your search for hashtags by looking at what accounts similar to your’s are using. When you find one that seems good, click on it and Instagram will recommend similar hashtags at the top of your screen. I always check to make sure that the other posts on that tag are all in line with my focus.

After you dig around and collect a strong list to use on your posts, I don’t just hit publish and walk away. I think it’s even more important to follow up on all those hashtags you’re using. Go like, comment or follow any posts and accounts that fit into your niche and who you’d like to form a relationship with.

That’s a start! Are you ready to take it to the next level? I’m hosting a free 3 Day InstaMistick Challenge starting on October 16th. Sign up and you’ll get way more hashtag advice, plus my tips on using high vibration energy to grow engagement on your Instagram account. This Challenge is only available to people who sign up, so click here and get on the list!



Set the Focus of your Brand on Instagram

Set the Focus of your Brand on Instagram

I currently have an Instagram coaching business where I help creative entrepreneurs transform and grow their accounts. People think of me as an Instagram expert, which is awesome! But, when I started on Instagram I was in the same boat as everyone else. I used it for photos of cool things I was doing in my life. With lots of “cool” filters and effects. Or at least I thought they were cool at the time!

I wasn’t using Instagram to market my business, it was more of an online photo journal. As time went on, I gradually began to post content related to my blog, Wear Wag Repeat. But for a long time there were still a lot of food photos and artsy still lifes.

If you look at my account today, you won’t see any of that because I learned how important it is to identify a niche and stick with it.

You only have a few seconds to communicate to potential followers what your account is about. Don’t waste an opportunity by making them scroll down to find it. Tell them upfront. Then tell them again!

Marketers like to talk about “The Rule of Seven.” This is the idea that people need to see your marketing message seven times before they take action. This totally translates to your Instagram strategy! You need to get your message across at every opportunity because potential customers need to see what you’re selling many times before making a decision. When you narrow down your focus and eliminate anything that’s off topic, it so much faster and easier to convince potential customers that they need you in their lives!

Some people are afraid of narrowing down the focus of their social media. I totally get it! It can be scary to think that you could be missing out on potential clients because you’re only talking about one specific thing. But this is what will happen if you do… people will start to think of you as an expert for that specific thing. When they need help, they will instantly think of you!

Let me explain how this worked for me. My Instagram account (and my blog in general) was full of all aspects of my life. There were food photos, decorating tips, travel, parties, my dogs, my outfits, and on and on. It was a lifestyle blog. Do you know how many lifestyle bloggers are out there? Approximately 42 billion! That’s not an exact count, but you get what I’m saying… I was blending in with everything else.

What Happened When I Narrowed My Focus

In 2016 I decided to narrow down my focus to style and DIYs for dog moms. I adjusted my profile picture, my bio, all of my posts and captions to reflect this. I started strategically engaging with other stylish dog moms that I found through hashtag searches. I left meaningful comments to help them with dog mom related questions. I began to assert myself as an expert in that specific niche.

Over the course of about a year, I was able to growing my following from 1,500 followers to over 10,000 (and now over 20,000!). Alongside that growth, I’m able to keep my engagement rate up because I provide valuable content for my followers and I continue to engage with them on their turf.

Now, in addition to being an Instagram coach, I’ve made a name for myself as the go-to stylish dog mom. Thanks to niching down and getting specific about the focus of my Instagram account I have had more business opportunities come my way that I ever imagined.

You Need To Narrow Down The Focus Of Your Instagram Account

I recommend spending some time really honing in on your specialty. Try to identify just 3 words or themes that will comprise of 99% of your content. For my blog account those 3 words are style, dogs and DIY. If you look at my bio and my posts, you can see at a glance exactly what I’m all about. That’s the goal!

Once you’ve identified your 3 words or themes, make sure that they come across in your bio. Then work on communicating them in all of your posts. I can’t believe how many people leave captions blank or just write, “Happy Friyay!” You need to tell us what you’re about. Each post and interaction on Instagram is an opportunity to identify yourself as an expert in your niche. Don’t miss out!

Did you find this article helpful? It’s Part 2 of 4 in my #InstaMistick series. You can read Part 1, how to De-Mystify Your Instagram Account. Ensure you get the final two posts in the series, sign up for my list and as a bonus, get a free guide on how to spend your time on Instagram with intention.



De-Mystify Your Instagram Account

De-Mystify Your Instagram Account

I was in your shoes 2 years ago. I thought I was using my social media to promote my business, but I didn’t have any kind of strategy in place. On Instagram I posted a variety of personal and business posts, in no particular order. When the winds changed, so did the vibe of my account.

Last year, everything changed.

I discovered how to create an effective Instagram account that builds strong relationships and actually promotes my business.

I began learning these techniques from other experts in the field. Some of their ideas were really great, but I also felt like something was missing. I didn’t feel like their strategies gave me or my account a greater sense of purpose. I wanted to feel that my efforts on Instagram were building relationships with other people around the world. That I was making a difference in their lives while improving my bottom line.

That’s when I started developing my own Instagram with Intention strategy. Just a few months ago I was celebrating 10,000 amazingly wonderful followers. That took me one year to grow. Since implementing my own strategy, in the past 6 months I have doubled that number to 20,000 followers.

The best part of this recent growth is that I now receive direct messages and comments every week from followers who tell me I’ve inspired them. That’s what makes me feel like my work online is worth it!

Think about how your time on Instagram makes you feel. How do your efforts make your followers feel?

Now, imagine what it would feel like if all that time you spend tapping away on Instagram made you feel fulfilled and excited. <- Click to tweet!

It’s all possible! Look for part 2 of the #InstaMistick series. In the meantime, sign up for my list and get a free guide on how to spend your time on Instagram with intention.



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