Tori Mistick
Grow A Profitable Pet Business
Apply what I’ve learned building my pet brand online over the past twelve years to grow an impactful pet industry business that aligns with your goals.
Hi, I’m Tori!
I’ve been in the digital marketing industry for over 15 years. For the past twelve years, I’ve been growing my dog lifestyle blog, Wear Wag Repeat, into an impactful and profitable business.
I’ve had the opportunity to experiment with many strategies. From podcasting (win!) to an online store (break-even) and sweepstakes to grow my email list (not doing that again!).
Based on my years of experience and professional expertise in the digital marketing and pet spaces, I love to share my proven strategies for growing a pet business online.
I see it like this: the more successful we are, the happier pets will be. Happy pets is why you started your business, right?
Join over 450 petpreneurs who have gone through my online programs and learn how to grow your impact and profits!

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How can I help you?

Streamline Your Pet Biz This Week
Ready to feel more organized and less overwhelmed? This free workbook guides you to streamline your workflow.

Wear Wag Repeat Society Membership
Grow your pet business online through ongoing education, pack-like community, and taking ACTION.

Subject Matter Expert for Pet Brands
As a certified Canine Enrichment Expert, I may be able explain to pet parents how beneficial your product is.

About Tori
Tori Mistick helps petpreneurs can grow their business so they can spend less time looking at screens and more time with pets.
She’s the founder of Wear Wag Repeat and adjunct professor of multimedia at Point Park University in Pittsburgh, PA.
Her pet-centric advice reaches millions of pet lovers through features in the Wall Street Journal, Good Morning America, BuzzFeed and more.
A devoted Labrador lover for over 25 years and certified Canine Enrichment Specialist, Tori is a trusted expert in the pet world. Learn more about Tori’s journey.
What you’re saying about Tori …
Wear Wag Repeat is truly an iconic podcast in the pet industry. Tori’s warmth and enthusiasm are inviting and make learning fun!
Tori has been a reliable and passionate partner of ours for several years. She consistently delivers great content that aligns with our brand.
Tori uses her knowledge of modeling, advertising, and social media to build her own thing, in an industry she really loves.

Jump Start Your Pet Industry Business
Are you pivoting your business to offer more online? Or taking the leap to start working with pets?
Join my petpreneur email list and I’ll share what I’ve learned growing my own online business over the past 12 years.
Petpreneur Success Stories