Tori Mistick

Grow A Profitable Pet Business

Apply what I’ve learned building my pet brand online over the past twelve years to grow an impactful pet industry business that aligns with your goals.

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Hi, I’m Tori!

I’ve been in the digital marketing industry for over 15 years. For the past twelve years, I’ve been growing my dog lifestyle blog, Wear Wag Repeat, into an impactful and profitable business.

I’ve had the opportunity to experiment with many strategies. From podcasting (win!) to an online store (break-even) and sweepstakes to grow my email list (not doing that again!).

Based on my years of experience and professional expertise in the digital marketing and pet spaces, I love to share my proven strategies for growing a pet business online.

I see it like this: the more successful we are, the happier pets will be. Happy pets is why you started your business, right?

Join over 450 petpreneurs who have gone through my online programs and learn how to grow your impact and profits!

LEARN MORE + LET'S WORK TOGETHER

Tori Mistick is a pet industry marketing expert who hosts a membership to help pet industry business owners

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How can I help you?

Email marketing services for petprenreurs, have your welcome sequences written for you

Streamline Your Pet Biz This Week

Ready to feel more organized and less overwhelmed? This free workbook guides you to streamline your workflow.

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Wear Wag Repeat Society Membership

Grow your pet business online through ongoing education, pack-like community, and taking ACTION.

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leverage the investment you make in pet influencer campaigns

Subject Matter Expert for Pet Brands

As a certified Canine Enrichment Expert, I may be able explain to pet parents how beneficial your product is.

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About Tori

Tori Mistick helps petpreneurs can grow their business so they can spend less time looking at screens and more time with pets.

She’s the founder of Wear Wag Repeat and adjunct professor of multimedia at Point Park University in Pittsburgh, PA.

Her pet-centric advice reaches millions of pet lovers through features in the Wall Street Journal, Good Morning America, BuzzFeed and more.

A devoted Labrador lover for over 25 years and certified Canine Enrichment Specialist, Tori is a trusted expert in the pet world. Learn more about Tori’s journey.

What you’re saying about Tori …

Wear Wag Repeat is truly an iconic podcast in the pet industry. Tori’s warmth and enthusiasm are inviting and make learning fun!

Pamela Keniston

Big Paws Marketing

Tori has been a reliable and passionate partner of ours for several years. She consistently delivers great content that aligns with our brand.

Zoe Kharsasch

Stella & Chewy's

Tori uses her knowledge of modeling, advertising, and social media to build her own thing, in an industry she really loves.

Isa Adney

ConvertKit Creator Profiles

Jump Start Your Pet Industry Business

Are you pivoting your business to offer more online? Or taking the leap to start working with pets?

Join my petpreneur email list and I’ll share what I’ve learned growing my own online business over the past 12 years.

Petpreneur Success Stories

"Doubled my profits!"

Tori taught me everything I know about email, and it’s paid off – literally! When I started dog sports photography, I was doing okay, but not great. After I started using Tori’s strategies, I more than doubled my profits! Connecting with my audience via email was the key to increasing my dog sports photography sales.

Charlotte Lehman
Charlotte with Dogs

"I 4X-ed my email list!"

I honestly didn’t know what to expect when I first signed up for Wear Wag Repeat Society, but I’m so glad I did! I’ve learned so much about SEO, blogging, email opt-ins and so much more! When I started I didn’t even have an email provider, now I have a growing list.

Sharon Saha
Sharon and Teddy Take the City

"I made an extra 5-figures!"

I wanted to create a course for years but needed Tori’s help to get me through the learning curves! Tori gave us great and honest feedback week by week, and we kept each other accountable. Thanks to this mastermind program, I launched my first online course! This program paid for itself and my new course brought in an extra 5-figures last year.

Doug Keeling
Bad to the Bone Pet Care

"Negotiated my first brand collaboration."

Thanks to a coaching session with Tori, I was successfully able to coordinate my first brand collaboration and first podcast sponsorship! Tori is my go-to person for all things business and social media advice.

Erin Scott
Believe in Dog Podcast

LISTEN IN

Episode 204 Tori Mistick should I start a new dog walking business Wear Wag Repeat Podcast

Before you diversify your revenue streams, consider all the pros and cons.

Episode 305 of the Wear Wag Repeat Podcast with Julie Swan, the Honest Dog Breeder. With Tori Mistick, Julie discusses the numbers you need to know to set prices in your pet business

The numbers you need to know and one that doesn’t matter at all!

From multi-million dollar enterprises to starting her own brand that gives back.