What’s my story? How did I end up creating a whole business around digital marketing in the pet industry? My path has had many twists and turns, which has awarded me an unmatched level of expertise in this field!
Here’s how it started…
My blog, Wear Wag Repeat, kicked off in 2013 as a hobby to document my many passions. I blogged about fashion, recipes, home decor, DIYs, and of course, dogs! My dream of becoming a famous fashion blogger quickly pivoted into my reality as a dog blogger. The dog blogging community has always been so welcoming and supportive. I wouldn’t be where I am today without them!
As I worked on blog posts in the early days I ran another business as a social media consultant for local businesses here in Pittsburgh. I was growing my clients’ social media accounts to 10,000 and 30,000 followers. That’s when I realized I needed to put that expertise to use growing my own social media following.
My experience on the front lines of social media and my Masters of Science in Media Arts from Duquesne University equipped me with knowledge about web design, graphic design, and video production that would prove to come in handy as social media marketing has evolved.
My success on Instagram lead me to opportunities to do paid influencer work for a variety of brands. Other dog lovers started to take notice and ask me how I grew my account and became a “pupfluencer”. This prompted my firs of many online courses designed to help others in the pet industry grow their businesses online.
Today, I offer courses on digital marketing for pet businesses in addition to my monthly membership that covers a different topic each month. If you’re working to make your dog dream a reality, I’d be honored to help you do that!
I’m also proud to provide a platform for women in the pet industry through the Wear Wag Repeat Podcast. It’s given me the opportunity to speak with hundreds of inspiring women and share their stories with you. My nationally-recognized podcast has over 155,000 downloads and over 270 episodes!
One of the best parts of this whole dog-obsessed dreamworld that I’ve created is knowing how many people I reach. Thanks to features in The Wall Street Journal, Good Morning America, BuzzFeed, Good Housekeeping, The Pioneer Woman, AKC Family Dog Magazine and dozens of blogs and podcasts I’ve impacted the lives of millions of women and their dogs!