Strategic Services for the Pet Industry
Whether you’re seeking community and ongoing guidance through my membership, specialized enrichment consulting for your product line, or strategic marketing leadership for your growing brand, I’m here to help you make a meaningful impact in the lives of pets and their people.
Wear Wag Repeat Society
The only comprehensive membership that gives solo pet business owners proven marketing strategies, implementation support, and a community of like-minded petpreneurs. Access a library of workshops, ready-to-use templates, and personalized feedback to grow your pet business with confidence.
Canine Enrichment Subject Matter Expert
Evidence-Based Guidance for Forward-Thinking Pet Brands
A Certified Canine Enrichment Technician (DN-CET) with a passion for enhancing the human-animal bond through purposeful activities and product design.
Working with innovative pet brands on a flexible basis, I bring specialized enrichment expertise to:
- Create engaging activities that strengthen the human-animal bond
- Develop content for subscription boxes and educational platforms
- Represent your brand as a media-trained expert on TV and at live events
- Design enrichment-focused products that solve real needs for pet parents
- Build engaged communities around your brand’s enrichment initiatives
Currently partnering with major pet food brands and subscription services like Pup O’Clock (where I increased social media engagement by 3900%), I combine technical knowledge with the ability to communicate complex concepts in accessible, engaging ways.
Unlike general pet experts, my specialized enrichment certification and 5,000+ member community provide unique insights into what truly resonates with today’s dog owners.
Fractional Chief Marketing Officer Services
Marketing Leadership Without the Full-Time Executive Cost
A Fractional CMO gives your pet brand access to senior marketing leadership on a part-time basis. It’s ideal for companies that need strategic direction without the investment of full-time executive.
Working with you on a flexible schedule, I bring multimedia expertise and pet industry knowledge to:
- Develop comprehensive marketing strategies aligned with your business goals
- Direct brand photoshoots and video productions with professional results
- Optimize social media, influencer campaigns, and email marketing initiatives
- Analyze your customer journey to identify and fix conversion bottlenecks
- Build cohesive brand stories that resonate with your target audience
With a Master’s in Digital Media and extensive content production experience, I offer the perfect blend of strategic thinking and hands-on knowledge that helps mission-driven pet brands scale efficiently.
Unlike traditional consultants, I partner with your team for ongoing guidance, implementation support, and measurable results.
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